Votrient Interactive Tablet Design
Agency: Ave E Health Strategies
A refreshing change from a website, this interactive tablet design for GlaxoSmithKline's kidney cancer drug Votrient was both exciting and challenging. Similar in functionality to an iPad, tablets are used by pharmaceutical reps to inform doctors of key drug benefits. The art direction here was to leverage off Votrient's existing branding and printed materials while really pushing the envelop of pharmaceutical tablet design. The result is an immersive interactive space complete with video Q & A sessions and even game design.
Agency: Ave E Health Strategies
A refreshing change from a website, this interactive tablet design for GlaxoSmithKline's kidney cancer drug Votrient was both exciting and challenging. Similar in functionality to an iPad, tablets are used by pharmaceutical reps to inform doctors of key drug benefits. The art direction here was to leverage off Votrient's existing branding and printed materials while really pushing the envelop of pharmaceutical tablet design. The result is an immersive interactive space complete with video Q & A sessions and even game design.