UJA Federation of New York
The UJA-Federation was looking to create an events calendar microsite that would become an online destination for sophisticated, professional New York-area Jewish singles and couples 20-45 years old. The sites mission was to engage these users' interest in becoming involved in UJA by attending events, donating money, joining or aspiring to leadership, and volunteering. They were looking for a slick and polished aesthetic to appeal to their professional urban audience.
The UJA-Federation was looking to create an events calendar microsite that would become an online destination for sophisticated, professional New York-area Jewish singles and couples 20-45 years old. The sites mission was to engage these users' interest in becoming involved in UJA by attending events, donating money, joining or aspiring to leadership, and volunteering. They were looking for a slick and polished aesthetic to appeal to their professional urban audience.